Most organizations have all sorts of interesting incentive programs for top performers. And for the lowest performers they offer a kick in the pants or help finding the door. But what about the big group that falls somewhere in between? How do you motivate them?
This article suggests five strategies you can use to get the folks in the middle striving to do better. My favorite tip is to tie incentives to measurable results. Data, and not opinion, should determine who receives an incentive.
Keep in mind there are a lot of people in the middle. They represent a tremendous opportunity.