I’ll admit that I spend a lot of time selling ideas that seem obvious to me. Sometimes I forget they aren’t obvious to everyone.
Take diversity for example. Let’s say you are trying to convince the powers that be to invest in creating a more diverse workforce. If all you’ve got is “It’s the right thing to do,” you should read this article to learn nine more reasons why diversity is good for business.
BTW, #1 on the list is to make more money. That ought to grab their attention.